Labero up until 1999

Joe Labero’s passion for magic and illusions began when he was 12. It all started when he received a box from his parents, and they said it was meant for a magician. Little did they realize this gift would inspire an undeniable talent.

In 1978, Joe Labero was known as Magino, and was an official member of the organisation, The Swedish Magic Circle. In 1980, he won the Swedish Junior Championships, and the year after was sent to the United State of America to perform during the Swedish-American National Celebrations Day.

It was here the famous circus director Trolle Rhodin spotted Joe Labero, resulting in his first ever television debut. International engagements across the globe soon followed, including performances at numerous Galas in Germany and Canary Islands, to name a few.

Joe Labero also had his own broadcasted programme on the Swedish TV channel, TV 2.

Going against the grain, Joe Labero set up his first show at Berns Salonger in Stockholm. Titled A Magic Night, it opened to critical acclaim, with sell-out performances for the entire run of 657 shows!

A slew of guest appearances soon followed in Oslo and Malmö, and Joe Labero hit his pinnacle at the Princess Grace Theatre in Monte Carlo. The show was experienced by astonishing 328,000 people.

In 1995, a 2 month Swedish Joe Labero Magic Tour embarked from Berns, travelling from Luleå in the north, to Lund in the south.

1996 then brought Labero down under to star in Mystique on the Gold Coast in Australia. The success was once again, monumental. An annual turnout of 350,000 resulted in a sequel the following year – Illusion. This magical spectacular topped all Box Office records in the state, with 929 performances viewed by a total audience of 650,000.

This spurred Labero to bring his crew of 25 Australians back to his home country of Sweden, where Illusion was launched at Rondo in Gothenburg. 332 performances and 200,000 show-goers later, the production opened in Monaco, France in the summer of 1999.

Joe Labero was the first Swede in history to perform at Monte Carlo’s Sporting Club.